The buy-to-let market is changing. The days of sticking lettings postcards in newsagent windows are long gone. Today’s tech-savvy renters want to check out your property online first, and book a viewing at the push of a button, ideally all on their phone.
In this highly digitised world, getting marketing right can make all the difference between success or failure as a buy-to-let investor.
Today too many in the sector treat marketing as an afterthought, because they believe that marketing a property is easy, especially in high demand areas.
Whether it’s procuring high-quality imagery, selecting the best third-party platform, or simply the amount of time, money and hassle involved, marketing a property effectively leaves a lot of first-time or DIY buy-to-let investors caught out, and, can make getting their business off the ground hard work.
PlanetRent can help. The group offer a whole range of marketing services as part of their FREE to use platform.
First, when landlords sign up to PlanetRent, the platform offers a free property listing to the PlanetRent lettings portal. Over 50% of each listing is made up of photos, 3D virtual tours and floorplans, enabling tenants to find properties quickly and with no hassle.
By providing centralised cloud storage of the marketing assets for each of your properties, future advertising can be automated as can advertising available properties to third-party listing sites such as Zoopla and Rightmove at a pay-as-you-go cost.
That’s not all. PlanetRent also gives landlords the ability to create an efficient but well-designed bespoke website for each development or for your property portfolio. All in minutes, simply choose your colour scheme, add a home page image and a few words and let PlanetRent do the rest. They even provide a downloadable guide to get you started.
Starting at £10 per month, landlords receive a bespoke website, plus an automatic listing of properties when you flag tenants as moving out. Successful viewing? Having your own landlord website makes it easy after the viewing to simply email the applicants the URL to the property so they can make their offer and fill in their personal details online – delivering the data to your very own deals tracker.
With PlanetRent, you don’t need local agents to market your properties quickly and easily. They’ve got everything and everybody you need inside PlanetRent ready to do it for you: photos, floorplans, viewings, inventories…. Access to Zoopla and Rightmove.
But PlanetRent isn’t just for DIY landlords. Letting Agents can use your PlanetRent portal’s to ensure consistency when marketing and re-marketing properties so they don’t miss a trick or forget to do something, they can relax whilst the automation provided by PlanetRent takes over. Automated systems can push available properties on to Zoopla and Rightmove and take care of commission shares should an agent be using his network of sub-agents. Inviting your agent to PlanetRent puts you as a landlord in ownership of the big data, centrally cloud stored for the convenience of your agent, contractors, tenants, professional advisers and yourself and gives them access to marketing, deals, compliance and more – thereby raising standards and giving you as a landlord the peace of mind you need.
When you add in PlanetRent’s data management, compliance and tenant relationship management tools, it really is a one-stop-shop for all your marketing and compliance needs.
If you would like to find out more about how PlanetRent can support your business, please visit their website www.planetrent.co.uk.