How to use colour to your advantage in your rental property, holiday let, or development project
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Neutral doesn’t have to mean white.
Traditionally, neutral colours have always been recommended for rental properties because they are less likely to offend any prospective tenants and appeal to most tastes. But this doesn’t need to be magnolia or white from floor to ceiling in every single room. If you want to make your rental property, holiday let, or development project stand out from competitors, it’s time to start thinking about the use of colour.
The first thing to consider is the type of investment property you are looking to renovate. Is it a standard buy-to-let for a family? Is it a contemporary HMO for young professionals? Or is it a holiday rental on the coast? The type of property and your target market will dictate how adventurous you can be with colour.
When we talk about the use of colour in a rental property, we are not talking about bright purple walls with lime green skirting boards! There’s a balance to be found between the boring and ‘safe’ option of white, and the individuality and appeal you can create from using colour in a subtle or classy way. Families tend to prefer a clean, modern, comfortable look and feel to a rental property. This could mean pretty pastel colours in soft hues, warm relaxing coffee tones, or fresh and uplifting blues with white.
Young professionals who share HMOs tend to love contemporary, high spec, modern spaces. In these types of rental property you could opt for a monochrome theme, or a colour combination that instantly makes a space feel more luxurious (such as navy and copper).
With a holiday rental, it makes sense to decorate the property with a colour palette that matches the type of property and its location. For example, a seaside cottage in blues to represent the sea, or a country escape in heritage tones of sage green and putty.
The new colour gadget everyone should have…
You can use online platforms such as Pinterest to get great colour inspiration for your rental property, and when you’re ready to choose an exact shade, you can pop to your local DIY store to pick up a colour palette brochure. But even this can have some restrictions. Have you ever been in a hotel or bar, and thought the decor was stunning and you’d love to recreate that look? Well now you can easily become a design connoisseur by using this clever little gadget called ColorReader.
The ColorReader technology allows landlords, investors and developers to match the exact colour they want to a paint shade, simply by holding it up against an object (or wall) of the desired colour (or your car… a flower… or your child’s favourite toy!) and voila… it will tell you what paint shade you need to purchase to match that exact shade!
Here at Property Forum HQ, we think it’s a colour revolution!
20 tips to choosing colour for your rental property, holiday let, or development project: