This specialist package is designed for companies wanting to promote all types of finance products to landlords, investors and developers. This could include buy-to-let mortgages, development finance, auction finance, bridging finance, Joint Venture finance and more.
“Many developers and property investors struggle to navigate the finance market and are unsure where to go for the latest finance products and the best advice and guidance. Equally, there is much confusion with eligibility for buy-to-let mortgage solutions. Property Forum is passionate about providing the answer to these questions for it’s 64,000 members and works closely with it’s finance clients to get their expertise and products in front of the right customers”
Nicholas Wallwork, CEO of Property Forum
Many elements of this package focus around educational marketing, which tells potential clients about finance products that might be available to them in a ‘non-sales’ way. Combine this approach with more traditional marketing in the right places on our website (including banners, sticky posts and press adverts), and you have the perfect approach to build trust in your brand as well as driving enquiries.
Key benefits to your business:
This package includes…
2 Month Targeted Social Media Campaign
Get in front of over 50,000 landlords and investors across our networks on LinkedIn, Facebook and Twitter with a 2 month targeted social media campaign, professionally written by our marketing team (who specialise in the property industry). This substantial campaign focuses on driving targeted results and enquiries from your ideal customer base, giving you 7 hours of dedicated time from our team.
4 sponsored articles
Articles are 500 – 600 words in length and sit permanently in our well respected News Portal (which is picked up by Google News). Articles allow you to showcase your expertise in a neutral way and subtly generate leads as a result. They also contain external links back to your website.
2 sticky posts
Within our chat forums (we have over 50 forums on various topics) you will see certain conversation threads pinned at the top. These are called ‘sticky posts’ and will always remain at the top of that forum, being the first conversation that any visitor to that forum would see. A sticky post can contain 500 words about your company, including images, videos, links to your website and contact information. These are a great way to get in front of your ideal customer, at exactly the time when they are looking for information about your particular product. For example, you could put a sticky post in our Buy-to-Let forum about Buy-to-Let Mortgages.
Agent Membership for 6 months
Agent membership allows you to become a recognised expert in your field through conversations on our forums. Everytime you join in a conversation with landlords and investors in one of our forums, your company logo, a link to your website and a promotional sentence about your company will appear under every comment you make. This is incredible value, because the more you chat, the more promotion you get! Plus all your comments stay online forever.
Banner for 6 months
Our team will advise you on the best place to position your banner, so that it is in front of the most relevant target audience for your type of property investment.
Half Page Advert in HMO Magazine
Benefit from our exclusive partnership with the UK’s only HMO Magazine, with a half page advert reaching an even wider audience of UK landlords and investors. Your advert would appear in both a printed and a digital issue.
1 Mailshot to our opted-in database
We have an active database of almost 10,000 property investors, landlords and developers who have recently ‘opted-in’ to receive marketing from us about property finance products. We include a mailshot within our packages at the request of our clients and to compliment the key marketing activities above. If you are familiar with GDPR, you will understand that most databases have recently reduced in size (as a result of new marketing rules coming in on 25th May 2018). Whilst Property Forum’s database has reduced in size too, we have had an excellent percentage of users opt-in to still hear from us and our percentage of open rates for mailshots have actually increased.
If you have any questions about the Finance Package please email our team who would be more than happy to answer your questions. Or you can book straight away through the link below (to secure today’s discount) and a member of the team will be in touch within 24 hours.
Limited availability. Hurry only 3 left!