I think If you don’t know where to start, just pick one strategy — such as real estate direct mail marketing — and go for it. Give whatever campaign you choose everything you’ve got and then track your results. Once you’ve tried several strategies, you will discover which method delivers the best results – remember, every business and entrepreneur achieve success in a different way.
Commissions are a very controversial area and personally I think real estate agents do not retain anywhere near the rates we assume. As the article says they may receive a substantial commission but once these have been shared and costs taken into account the margins will not be huge. Do some agents live of the hype about large rates which builds their reputation?
In the early days especially there is not point in trying to be a "jack of all trades and master of none" - choose an investment strategy which really interests you and do some in depth research. If, and only if, you feel comfortable going forward then take the plunge and invest in property.
Like many people I think that contacts in the industry can be worth their weight in gold. It may turn out to be a case of “you scratch my back and I will scratch yours” but it is imperative you stay in touch with your contacts as you never know when you might need them.
The article fails to mention that the median pay for a UK real estate agent is ~£40,000/year, while the average is much lower than that. Which means that only a minority of agents are actually successful. So, if you are interested in working with an agent to sell your property or to find a property to purchase, do some research and choose an agent who has a track record of consistently closing transactions in the area that you are focused on - not choosing a friend or family member who maybe has sold 2 houses a year, or who tries to leverage that personal friendship or blood relation to guilt you into hiring them to be your agent.